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5 Ways Blogging Can Help Grow Your Medical Practice

You’re running a busy practice.

Coming up with quality content is time-consuming and difficult.

I get it. But hear me out…

If you’re not blogging, you’re missing out on a considerable opportunity for growth.

Blogging, especially with the use of search engine optimization techniques can increase your reach (by helping google find and show you to potential clients). Blogs are an opportunity for you to engage with clients and potential clients, show off your expertise, position yourself and your practice as an authority, and foster trust.

That’s one powerful little marketing tool!

If you’re not blogging, you need to be.

Don’t have time? Struggling to find the words?

That’s where I come in.

I understand that, for you, quality, accuracy, and AHPRA compliance are key.

Here’s how I can help you grow your practice with blogging.

1.      Increase your online visibility

HubSpot reports that websites with a blog attract 55% more visitors than those that don’t.

It’s no secret that patients often turn to Google when they have a medical question or when they need a health professional.

Blog posts could bring those searchers to your site, to read your content, learn about your practice and then, book in with you!

2.      Educate, show your expertise, and build trust

Blogging gives you the chance to supply patient education. This shows clients that you know what you’re talking about and that they can trust you.

When you blog about issues patients are concerned about, it helps them see that you care about their problems and that you are here to help solve them. This can attract new patients to your practice and help re-engage patients you’ve seen before.

3.      Create a sense of community

Writing a health blog allows you to show the human behind the white coat.

Blog about your sporting or educational endeavors. Show how you contribute to the local community. Let potential clients get to know you a little.

This shows that you and your team not only care about but are active members of the local community. It helps patients relate to you, generating trust and motivating people to engage with you.

4.      Save time- refer patients to your blog

Got a patient with a lot of questions? Refer them to a relevant blog post!

Once you’ve built up a body of blog posts, all you have to do is keep them up to date with current evidence and recommendations, then you can use them to educate patients, whenever you need, over and over again.

5.      Create content to use in other marketing materials

The content in your health and medical blog provides endless marketing opportunities.

You could break up a blog into several social media posts.

You could use the content as the basis for an email or a brochure.

You can bundle several blog posts into an eBook or a script for a webinar or podcast.

Once you’ve created the content, there is a multitude of ways you can use it.

How can I help?

Want to add blogging to your digital marketing strategy?

Need a hand to get your health or medical blog writing off the ground?

Got topic ideas to add to your existing blog?

When I write for you, you benefit from the knowledge I gained through many years of clinical experience. I have a deep understanding of patients’ unique struggles. I am well versed in the communication requirements of engaging with patients, and so uniquely positioned to foster trust and get patients in the door.

Send me a message to chat about how I can write for you.

Check out my next blog post for content ideas you could use for your blog!

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